Decathlon x VIVI

Decathlon partnered with VIVI, the brand founded by content creator and surfer Victoria Vergara, to launch a limited-edition collection inspired by the world of surfing. Orès Collective developed the campaign to bring together Decathlon’s technical expertise and VIVI’s creative universe.

To support the launch, Orès Collective created a film featuring a team of scientists trying to understand what defines Victoria Vergara’s unique style. Set in a 1970s-inspired Biarritz, they travel along the coastline in a mobile laboratory, analysing every detail of her movements — from the way she walks to the way she surfs, in an attempt to uncover the secret behind her effortless style. As their research unfolds, they discover that some things simply cannot be explained.