Beyond The Tests
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Concept
To launch the MH900, its most technical hiking boot to date, the brand unveils «Beyond the Tests,» an international campaign that pushes the boundaries of traditional production.
To capture this duality between robotics and nature, we orchestrated a sophisticated hybrid production. Orès Collective managed the live-action shots as well as 3D and VFX production, while AIgorithm, developed the AI-generated sequences (AIGC) and ensured their seamless integration into the narrative.
FILM
