Our film Beyond the Tests for Decathlon Quechua has won Silver at the Grand Prix Stratégies de l’IA 2026, in the Advertising Film category. 🏆
A mountain, a robot, and a story powered by both artificial and human intelligence.
Created for Decathlon Quechua, Beyond the Tests follows QUECH-01, a robot sent to put Quechua equipment to the test in extreme conditions. Blending AI-generated imagery, creative storytelling and outdoor adventure, the film takes a playful approach to what product testing could look like in the future.
This award recognises the creative and production work behind a campaign where technology meets storytelling — and where AI becomes more than a tool: a way to explore new creative territories.
Discover the campaign and watch the film → Beyond the Tests
