Kindai, the social media agency of ORÈS Collective, announces the appointment of Mathieu Popovici as deputy managing director and welcomes Manon Labiedh as new account director. These additions reflect the agency’s strong growth momentum and its ambition to tackle increasingly complex client challenges.

Mathieu Popovici, new deputy managing director
Previously social media director, Mathieu Popovici has been promoted to deputy managing director.
“Mathieu has been a cornerstone of the agency since day one. His strategic vision and leadership made it clear to us that he was ready to step into a general management role,” says Nicolas Lanter, president of the agency.

Manon Labiedh, new account director
As account director, she leads a team of seven social media managers. Her role focuses on three strategic pillars: managing and developing the client portfolio, coordinating teams and projects, and designing innovative social media strategies to maximize campaign impact.