Following a competitive pitch, Jules, a leading menswear brand, has appointed Orès France to orchestrate its new communications strategy and support a renewed phase of growth after a successful turnaround.

The ambition behind this partnership is clear: strengthen Jules’ desirability and build a strong, authentic connection with its audience. Orès will be tasked with redefining the brand territory and rolling out campaigns designed to resonate both at the heart of Jules’ retail network (400 stores) and across the brand’s entire digital and social ecosystem.

“We are extremely proud to support Jules at this new stage of its journey. Jules is a beloved brand in France, with a truly unique nationwide footprint. Our integrated production model allows us to inject creativity at every step and respond to retail needs with unmatched agility.”
Thomas Bevilacqua, CEO, Orès France

“This partnership with Orès marks a new strategic milestone for Jules. Orès has fully embraced technological shifts while preserving strong aesthetic standards, ensuring rich content production that remains economically sustainable. This is key as we aim to further assert our singularity and strengthen the emotional bond with our customers. Orès’ ability to address these challenges is a major asset in supporting our transformation and growth ambitions — and in making Jules the champion of accessible style and effortless wear.”
Joannes Soenen, CEO, Jules