AI is democratizing creation. But when everyone uses the same prompts, brands start to look alike.
So, how do you stay unique? At ORÈS Collective, we’re convinced: it’s not the tool that makes the difference, it’s the approach.

This is what Melissa Simoni and Pierre-Etienne MINNENS shared during a fascinating talk. With AIgorithm by ORÈS Collective, we explore new ways of creating alongside artists. Not a factory of interchangeable images, but an experimental playground to reinvent advertising.

A dozen of our AI artists were also featured in the networking area.