In Ho Chi Minh City, Orès Collective unveiled AIgorithm, a bold project at the crossroads of art, technology, and artificial intelligence, during a launch event that brought together over 300 guests —including media, influencers, and brands.

AIgorithm explores the possibilities of creation in the age of artificial intelligence. Rather than being seen as a threat, AI is embraced as a fertile ground for experimentation — a tool serving the imagination. Driven by more than 30 international artists, the project showcases a unique collaboration between humans and machines, where AI becomes material, catalyst, and sourceof inspiration.All the artworks presented were created using generative AI tools, with intentionally diverse styles, formats, and artistic visions. This deliberate approach aims to highlight the infinite expressive potential of AI through a wide range of aesthetic sand perspectives. From visual installations and live performances to interactive and generative works, visitors were invited to experience an immersive journey where each station challenged our relationship to creativity in the era of emerging technologies.

« We wanted to create a space that dismantles the fears and fantasies surrounding AI, to show concretely what it enables when placed in service of creation. Not a theoretical discourse, but a full sensory experience — to see, hear, and feel, »explains Pierre-Étienne, Director of Orès Asia.